Exactly GameStop is making the money, Activision doesn't see a cent of it, unless the game is paid in full. Why do you think both Sony an MS are pushing digital so much, because the dev's are tired of people like me waiting for a game to be marked down to $20 used at GameStop. Both companies realize without dev's & publishers they have no games which in return equals very little titles to sell those consoles. Gamestop or any other retailer geared towards selling just video game products are not needed. They just fill the void, why everybody wants them gone in the industry.