I think Ben Kutchera is a Microsoft shill. This is simple math. Let's say that the XB1 and PS4 had equal sales. You're looking at half the market now and losing half your possible sales. Could Microsoft putting the spotlight give it more sales than it otherwise would have on the Xbox One? Perhaps. But will that make up for losing the PS4 install base? No. Microsoft can't make up for millions of lost sales. Now as for the profit part? Depends how much Microsoft paid Square Enix.