These are some interesting charts provided by Google Trends. It tracks public interest on any major topic based off of search queries.
[url=http://www.google.com/trends/explore#q=bungie%20destiny&date=today%2012-m&cmpt=date]Destiny Hype Last 12 Months[/url]
The peaks on this chart correspond to
1) Destiny Reveal (Feb 2013, highest peak)
2) E3 Gameplay Reveal (June 2013, 2nd highest)
3) Beta Announcement (Oct 2013, 3rd highest)
This next chart shows the relation of Destiny hype compared to past Halo game hype.
[url=http://www.google.com/trends/explore#q=%2Fm%2F09h57]Bungie Hype History[/url]
The major peaks correspond as follows
1) Halo 3 Release (Oct/Nov 2007, highest level of hype in Bungie history)
2) Halo Reach Release (Sept 2010, 2nd highest level of hype in Bungie history)
It is worth noting the "Destiny Peak" on the first chart showing up on the Bungie chart at the early part of 2013. It is an 18 relative to the 100 of the highest peak (Halo 3 release).
Obviously these charts only track Google data. I posted these because I find metrics/analytics really interesting and I was curious about the data for this game. Every game hits it's peak hype at the release date. It will be interesting to see the rest of this year progress and to see how the integration of Destiny to Bungie.net will impact this data.
Here is an interesting one. This is a comparison of search trends for Halo, Destiny, Bungie, and Titanfall:
[url=http://www.google.com/trends/explore#q=%2Fm%2F04h6hv%2C%20%2Fm%2F09h57%2C%20bungie%20destiny%2C%20titanfall&date=today%2012-m&cmpt=q]Halo, Destiny, Bungie, Titanfall Search Trend Comparison[/url]
This one is just depressing, all of the above, plus Justin Bieber:
[url=http://www.google.com/trends/explore#q=%2Fm%2F04h6hv%2C%20%2Fm%2F09h57%2C%20bungie%20destiny%2C%20titanfall%2C%20%2Fm%2F06w2sn5&date=today%2012-m&cmpt=q]Bieberpocalypse[/url]
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[url=http://www.google.com/trends/explore#q=%2Fm%2F04h6hvt]Halo Hype History[/url] I should have included this in the original post... This is interesting. This is the Google Trends chart for "Halo" and aggregates search terms for every Halo game under the one banner. This definitely indicates a trend of the hype being wrapped around the release date of games, and according to this "Halo 2" had the most buzz at the release. This chart corresponds somewhat, but not strongly with the "Bungie Hype History"