[quote]USB cable developers have announced that a forthcoming version of the connector's plug is to be reversible. It means users of the Universal Serial Bus cables will no longer have to worry which way round the part is facing when plugging it into a device. The specification is due to be completed by mid-2014, and the first product on the market by 2016. It will neuter one of the advantages Apple's proprietary lightning cable currently has over the USB system. The first USB cable were released in the mid-1990s and, until now, could only be plugged into a computer or other device one way round to ensure a data connection.][/quote] No longer would we have to try and plug these things in both ways before the 3rd try works which is always the 1st way we try.