On the left we have the original Bungie cover (placeholder) and on the right the new one.
I wish Bungie would of stuck with the original design they had, it was unique and looked very mysterious.The protagonist looking away with their gun staring at the distance has been done so many times. The traveler floating above Earth by itself is a very powerful image I think gets ruined by adding the 3 Guardians. I think the Travaler alone stands out to me much more than the Guardians and overall it looks much nicer to look at. The new one kind of looks quickly shopped.
I understand the need to attract people but the new one looks really generic, the Traveler by itself seems kind of Iconic and something new.
Also I wish we could have seen the xbox Boxart and get announcements for the Xbox 360 and xbox One.
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Were you not around for the controvercy surrounding the Bioshock Infinite cover? The moral of the story is that game covers are made for casuals with their heads in the sand, not for fans. The placeholder cover could be for a Puzzle game for all they are concerned, the final cover clearly cements the game's theme of "Become Legend" and shows there are space guns. Casuals eat that shit up. A compromise that has happened in recent years is the reversible cover with a more fan oriented cover on the inside. But this is just fine I think.