Whelp, EA is officially confirmed Worst company in the US for the 3rd year running, video is the full interview.
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Considering what happened to SimCity (CEO resigned or something and game got tons of hate) I think they are ramping back just what they meant by "not publishing offline games". It could range from something as simple as a Facebook integration in just the same manner as games like Farmville (Except for the actual 'game' part of Farmville) to no Singleplayer.