originally posted in:Secular Sevens
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[quote]This research demonstrates how promoting the environment can negatively affect adoption of energy efficiency in the United States because of the political polarization surrounding environmental issues. Study 1 demonstrated that more politically conservative individuals were less in favor of investment in energy-efficient technology than were those who were more politically liberal. This finding was driven primarily by the lessened psychological value that more conservative individuals placed on reducing carbon emissions. Study 2 showed that this difference has consequences: [u]In a real-choice context, more conservative individuals were less likely to purchase a more expensive energy-efficient light bulb when it was labeled with an environmental message than when it was unlabeled[/u]. These results highlight the importance of taking into account psychological value-based considerations in the individual adoption of energy-efficient technology in the United States and beyond.[/quote]
Lol @ conservatives. Malevolent pricks.
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Edited by Circadian Wolf: 5/2/2013 9:43:11 AM"Hey look, something that will help save the planet and lower my electricity bill! -blam!- that I'm not buying it." -Flawless logic <(-_-)> Also anyone find it ironic how "conservatives" are the ones being less conservative.