The higher power (level) you get, the harder and more unfun everything becomes all of the time. So people are deleting their high power gear in order to have fun with lower activities again. Making every single activity the top level difficulty is beyond bad. It is the most inept game creation decision I have ever heard of. Even dark souls games get easier as you gain levels. What exactly is wrong with you. Why exactly do you hate your game and player base so much? Seriously, having to go balls to the wall in everything one does to get any meaningful loot is indescribably bad.