I can kind of understand Bungie's line of thinking with the puzzle, creating a challenge in which the community works together to overcome. Unfortunately, the optics of it are just terrible; it looks to be a marketing gimmick to inflate streaming numbers in a ploy to attract attention to their game through popular streaming platforms... What makes this whole situation even worse is that the challenge you created for the community is actually content that customers have already spent money to access. I think things would be different if this were simply a random event not marketed, but rather to lie in wait for people to discover, come together to solve (and thus get the marketing/advertising you want), and everybody can share in the rewards once the challenge is overcome... But this is not the way to do such an event, not even close. Hopefully the developers take the feedback to heart and learn from their mistakes.