Watching a movie is not preordering. Before you watch a movie at the cinema, someone, somewhere has seen it. Knows the length of it and the content of it. Very different to preordering a game from an advert with no in game footage whatsoever, no indication of length or content. Your second point regarding profit. Yes, all businesses should make a profit, why shouldn't they. And yes, it's in their interest to maximise that profit. But to be the one who argues [u]for[/u] that when it's you giving that profit is downright ridiculous. In my next car purchase I might just go and barter the price [u]up[/u], they deserve it..