Look at it this way then. You go to Burger King as you say. You want extra bacon. You pay for it. You then go to McDonalds, they're implementing a policy that any Burger King customers aren't allowed to order extras unless that person has not been to Burger King in over a year. How do you feel? You know that extra ketchup or mustard exists, you can see that bacon, but because you decided to go elsewhere, you're penalized. Whilst I understand the example is stupid, it's not a far cry off from what's going on here. Exclusivity across multi-platform games hurts everyone. It causes conflict amongst playerbases, tarnishes the names of developers for taking the contracts, the name of the purchaser for having the gall to do it and the creators of the console for allowing it. It's a shady and pathetic business practice. It's not the same when it's an entire game just for a single console. Fine. I'm missing out purely because I made a different decision, but I'm not penalized for it. There's no carrot dangled in front of me.

But your example contains 2 differant restaurants. You cant get the exactly same menu from both. They can be similar but not the same. It is like 2 differant exclusive games on 2 differant consoles. They can have similar game modes, weapons, missions etc. But they are not the same game. It is like having kill confirmed in cod and having suppremacy in destiny. You cant ask cod developers for why people dont drop exactly same crests that destiny players drops in suppremacy. But destiny is the same on both consoles (except exclusive stuff but they are the stuff we talk about) Other than that yea I am not a fan of exclusivity neither but this is marketing. I think other than taking out the exclusive items (which they will not probably) they should focus on fixing pvp (not the weapon and class wise they are perfectly fine). There is so much stuff they need to fix that If I try to write them down it will take ages.

Two different vendors, both offering a theoretically same product, a cheeseburger. You went to Burger King for the extras and then were refused them at McDonalds because of opposing loyalties. The theoretical example is still there. Thing is, when you pay for a game, you don't own it, you pay for the license and all that license entails. This includes all content that you have paid for. When you are told you can't have that, it may not be illegal, but it's the shadiest bullshit this side of the digital decade. Same goes for vendor-specific pre-order bonusses. Either offer the same product and promotions to everyone, or -blam!- off.