Probably because they need to re-evaluate their priorities in life.. What responsible, grown individual is going to pay someone else to beat something in a game for them. I'm not about bashing people who are casuals but if you suck enough to feel the need to pay for help, you should either play a different game or find a new hobby entirely. Money is valuable, and shouldn't be wasted on games in that manner. Wasting money on games is about getting more content and enjoyment, not obtaining a single accomplishment. Where's the enjoyment in someone else taking you to the lighthouse and you aren't even playing at all? Those people are usually kids with stupid parents, or gamers who need to get a life.