I never heard of a brand management. Heard of brand team members though :o. Actually Target doesn't even use the term management.
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This was like 4 years ago man, I don't remember exactly what he title was but I thought that's what she was. And just because upper management/leadership might not wanna use the word management doesn't mean others don't use it. Management is still management lol
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I am just saying they always use the word leader. My friends tease me because they use that for everything and that we call our guests, guests instead of customers.