I Don't know the exact details of property or name rights but you all might wanna look at this.
[url=http://assets.razerzone.com/eeimages/razer_pages/18205/razer-dreamhack-chroma.png]Razer chroma[/url]
Tell me what you think.
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http://www.merriam-webster.com/dictionary/chroma Hmm, I wonder why they would use the name Chroma something involving color....