For all the comments below about where the quote actually came from: This is all nice and well...but not what OP is saying. What OP is saying is that Ubisoft is seeking a direct confrontation. The facts about the quote do not negate the fact that Ubisoft is in fact firing shots (throwing shade) directly at Bungie and the Destiny franchise and is positioning themselves directly as an alternative/ active competitor by "dissing" the competition.