It a ploy to appear interactive with the community without actually aiding the community. Reinforce their sense of community by saying simplistic terms like that's awesome, or agreeing with them and sharing personal in-game experiences to deviate from questions people actually want answered. He's basically playing "house" with the community.

Yep. Post right under (and later, above) mine got a response, but this didn't. We have at least three times more total replies and likes as well. No idea what's going on, but it's probably not good.