Its exactly as I said. I have played many different Mmorpgs and that is the single thing that keeps the player going. I have achieved this gear and everyone who wants the same gear will have to play as much as I did to achieve those things. Its also why the new players are motivated. There are these end game characters walking around and all the noobs can think of is -"Wow.. I need to get that armor! I will work my ass off to get that armor!". Thats why the old content stays relevant. You need to go it trough with every alt you make. You can grind the old content with your high end characters to make it a bit easier for the alts. But the content is relevant! No-one gets boosted over it.