The game has always been designed to toy with your behavioral psychology. It has the same elements that addicted gamblers are very familiar with. Bungie knows this... and to then implement microtransactions to your addicted consumer is very cold and greedy.
I, myself keep coming back and wonder why. Is it the fun? Is it the sense of frustration I get? Is it the rewards?
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That explains my burning desire to make an electronic button that plays the little "ding" you hear with a kill in the crucible...
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Or that luck in the chamber shot... ka-ching! Remind you of a cash register? LOL
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Hahaha I will add that to the list. (Although that sound makes me feel guilty because it is usually associated with me one shotting someone with my eirene rr4)