They pissed off their players, charged stupid amounts for DLC that's as long as Destiny's base game and since it was the biggest game on new consoles, a lot of people were stuck playing the game. Now that they have real competition coming soon. Their ship will simply be rekt by new games with more content than Destiny will dream to see and all the desticles and bored people will come to see the rektage of what used to be Destiny.