I'd hardly say this community sits by idly. There are posts complaining about $ and Destiny EVERY DAY. The bottom line is you accept how much this game costs and you keep playing or you refuse to pay and go play something else. Activision is NEVER going to make the game more affordable no matter how many people complain about it. They are thriving thanks to this game--and others--that use these sales strategies. A better question is why do so many people incessantly complain about the game and keep playing it? If the $ and 'tactics' of Bungie/Activision are so bad, stop playing! It really is that simple at the end of the day.