They never said anything about free dlc's. They said the micro's would fund the live team. The team that brought us this Halloween deal, and hopefully more one off stuff like Black Spindle and NTtE.
Also, there's one huge game that works very similarly to this new Destiny model. World of Warcraft. Paid expansions and in game cosmetics? Yes indeed. It's been around for a pretty decent while, and it has survived on this very model.
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The festival event was garbage though. Why would you want to fund something that was ultimately pointless and actually saw players go down in light level? The best part of the festival was what they did with the tower.
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You do know world of warcraft had millions more subscribers Before they introduced the cash shop