If there's a month dedicated to it, I'm pretty sure it's a big problem...
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I'm sure hunger is a worse problem, and starvation kills more. Breast cancer is only a huge thing because it was a money grab scam started by the Susan G Komen "charity". You know the same group responsible for breast cancer awareness month, the same one giving out massive 600k plus salaries to top people in the group. The whole month is a scam to get make money, you can hate on me but it's true. Sounds like a good cause but greed always wins and what better way to feed your greed than fill people with guilt and pity.
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There's a month for it because it's about boobies. That's about it. If you look at the stats, it's not a huge problem.