There's no justification for it. Even if I don't spend a dime myself doesn't mean it's not sick that I paid for this game and every expansion pass and still have items blocked off from me.
It doesn't matter what items your selling.
It doesn't matter how cheap they are.
You're taking advantage of people and it's wrong. It's not a debate.
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I agree, the emotes should be drops or in game activity rewards. I can see where Hactivision sees this as a business opportunity but I think it's a bit too much. It certainly isn't pay to win but I wouldn't put it past them.