There's no justification for it. Even if I don't spend a dime myself doesn't mean it's not sick that I paid for this game and every expansion pass and still have items blocked off from me.
It doesn't matter what items your selling.
It doesn't matter how cheap they are.
You're taking advantage of people and it's wrong. It's not a debate.
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Would you rather have two half-baked dlc's like last year that are required to play for around $40 or free updates and the option to buy cosmetics ? If they want to do one large expansion or new game a year with free updates and cosmetics, trust me, that's better so long as the cash shop never goes pay to win