The analogy is more like: I bought an upstart movie service that only had 5 films. Through them I own all 5 films and can watch them whenever etc. Now they have updated their inventory with new movies, and a new price. Now I no longer own the 5 films I initially bought, until I buy the 5 new movies they introduced. Also, am I one of the few people who read the EULA/terms of service? I mean sure, it's a lot of legal jargon, but sometimes they could add something...