Pretend your an insurance company for a second. Would you stop giving insurance to people that stop paying you? Of course, why should they get something they've stopped paying for? You're running a business, and the only thing that matters is money, not how much time they've spent using your insurance. Now imagine a small group of customers is calling your business a bunch of greedy douche bags for making them pay for something they want. You'd probably stop caring about them all-together because they're being a bunch of rude and entitled jerks over a simple business decision. The same concept applies here.