Although my company has nothing to do with gaming I am having my media people and other exec’s study everything about this. This is a fascinating dumpster fire. Bungies’ publisher acts with impunity. Bungies employees either sue them or take their check for an inferior product. Bungies’ media handlers are either underpowered or uninformed. They don’t comment on their own forum. Sometimes…Many Times… They don’t even spin media on their weekly update. They release canned media through 3rd party web sites and dismissible sources. For the record, that is not guerilla marketing. That is ducking the pressure of 500 million dollars. That whole throw money at the screen thing would get most people fired unless you’re working for a company that has major labor assets publicly attacking the company already. Bungie already lost writers and musical talent. Imagine if they lost major game programming talent to go along with that??? I am looking forward to TTK. It’s either another dumpster fire I can learn from or it will be super awesome and I can learn from that. Either way, it’s a new meta game for me :)