Exactly. People are so soft these days, especially gamers. More companies should realize you can increase profits by doing simple things. Selling sneakers? Make sure you don't include laces, you can add a few dollars with every pair in extra sales. Take out the inserts as well for an extra $10 per pair. Cars, make sure they're sold without gas, fluids, oil, window wipers, light bulbs, paint, tires, etc. If they're willing to spend 32,000 on a car, they'll gladly buy the extra stuff for another 8 grand