Bungie had (has?) psychologists on board telling them how to make the game more addictive, that's why. Google it, there's a few insider articles on it and on how they researched the heck out of the subject before they had even decided on what type of game Destiny was going to be like.
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Edited by ohmyheisonfire: 8/20/2015 1:10:00 PMCompletely agree. This game is addictive in all the BAD ways