The money may not have trickled to a stop NOW, yet I suspect that sales of The Taken King will be nowhere near what Bungie are expecting. My comment is aimed more at the grand 10 year plan that I doubt will come to fruition. Can you not see that the tough shit rule tends to destroy customer loyalty? I'll wait for a year or two and see how the Destiny franchise is doing. If the yearly start overs, the constant grinding you mentioned and the ever increasing costs for DLC that fails to deliver continue then I truly doubt this franchise will fulfil it's 10 year plan. Bottom line, keep telling your customers "tough shit" and you will eventually have none.