Edit -----Just to clarify, I would love to see more people going to the lighthouse. I just find it distasteful to charge someone to take them there.-----
Edit - looks like the Devs are listening "Be extra careful of people advertising their services, especially for a fee." They have mentioned suspension and bans!
The lighthouse solution, how can you increase difficulty for some as a REWARD for being flawless whilst making it more difficult to carry multiple people through (especially for cold hard cash).
So... When you complete the trials you could receive the Faded light of Osiris buff, dropping you 1 level (eg dropping from 34 to 33 within ToO only) per visit within ToO until reset, however increasing your chances at receiving great loot from drops!
More challenge, fewer re runs and MORE hard earned loot.
What do you all think?
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The number of players getting carried is far less than the legit players who enjoy running trials. They should not be punished for doing a good job either.