Some people just don't have the money. In the UK, like most places at the moment, we are hit hard with austerity. The average wage unfortunately only covers enough for basic living in most cases. It also doesn't help when our government has threatened most of their employees with wage cuts which in turn will force other companies to do the same. This is also not going to get better since the government in the UK is also passing bills to block the unions, who are trying to protect jobs, from protecting their members. Basically for the average UK working person, their job isn't safe, they don't earn enough money and this causes a problem if they are to choose to pay out £40 for DLC which may not even be worth the money. I presume a lot of people, especially I'm the UK, would rather pay out for another game that will take their attention for long periods of time, like Fallout 4 or even, dare I say it, BLoPs3. :/ Life sucks for the average people. It's the average people who keep games like this going as it's them who boost the sales.