People will pay the full game price, every single year for Call of Duty plus the DLCs that only have 2-3 maps, but let Bungie come out with a DLC that has 100x more content than Call of Duty and all of a sudden it's the end of the world. If you don't have the money, don't buy it, the only people that have the right to complain is people outside the US, who are having to pay 70+ dollars for it. $40 isn't that much for hundreds or even thousands of hours of content, that's one dinner at a restaurant, 3-4 shots at a bar, you won't find entertainment for a lower price, even cable costs more.