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7/28/2015 12:19:05 PM
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Outrage isn't the dangerous emotion. Apathy is.
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  • dangerous to who though? apathy in consumers is dangerous to consumers outrage in consumers is dangerous to producers apathy in producers is dangerous to both - so in a way I take your point.

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  • Apathy in consumers is more dangerous to producers than outrage. Angry consumers still care enough to get angry. Apathetic consumers simply don't care anymore. They leave your product behind, and they don't look back.

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