Because frankly, every time I see someone using it in the crucible they're at the bottom of the scoreboard.
Edit: Do it like the rest of us, let your gameplay do the bragging.
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I got one of mine with a group of LFG randoms...I'm dang proud of that. My other reason: they're new and shiny so yeah...Plus, I'm usually at the top of the scoreboard so...I do try to live up to the emblem.