I agree with you, Ryno. Look at Bethesda, Bethesda does it without shredding their reputation. Look at their content vs the paltry amount ActiBungle is offering. Look at the price differences in ratio to the amount of content offered. It's not "running a business" that people have issue with, Kelly. It's the unethical business practices that ActiBungle is busy delving in to. Just because it's legal, does not mean that it's ethical.