I say, why not? Activision is a large, well-known company for a reason. They know how to make money properly, by doing simple marketing ploys like this. I'm going to be honest, I've fallen for it.
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You and Activision are the reason why games as a medium have plateaued in the AAA space. The products are actively damaged by their desire to wring every last cent out of it. You're playing a product, not a game. Thank god it's an unsustainable situation and the AAA market will likely cave in on itself before too long.
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Can't argue with that. Though since I can't become a Nightstalker while playing Namco Museum, I'm still buying TTK. Only thing that'll change that is if my Xbox is broken or lost due to flood or tornado.