I can certainly see the angle of your reasoning on cost there: perceived value. My own argument would be that POE and TOO should be compelling enough stand on their own; they shouldn't be forms of blackmail to enjoy the rest of the game at max level, as planetary farming used to be. I don't play Trials myself (and I likely wouldn't PvP at all if the game didn't effectively force me to), but while no doubt some people would cry if you, say, even removed Etheric Light completely from the rewards table there, I do doubt there'd be any significant dip in attendance. TOO has plenty of stuff to go for in it--the emblems, the weapons, the unique-looking armor, the Lighthouse. People are going to want that crap no matter what. And it would probably be as popular even if there were even less visible rewards than that. It appeals to a certain mindset that simple gear rewards don't factor much into, as I see it. I could be wrong and frequently am, of course. POE, on the other hand, lost its novelty pretty quickly and completely fails to have a reward structure that justifies running it over and over again. You're probably right that removing Etheric Light from the reward table (or giving a better alternative) there would lead to a large drop in attendance. On the other hand, why is that a bad thing? If it's bad content it shouldn't be rewarded by repeated visits, and we players shouldn't be punished by having to make repeated visits. I can easily imagine a reward structure that would make POE worth replaying. They just didn't include one. The Etheric Light thing is just a cheap artificial extender on it. I frequently wonder if these guys ever actually play any other games that learned these lessons years ago. Some days I even wonder if they play the one they're making.