This is a great read for this topic, I have put up a few of these excerpts up here for those who are lazy and don't want to visit the article to see it fully :P [quote]It's not hard finding things that are wrong with the video game industry these days. From rip-off DLC to paid-for cheats to games that are sold essentially incomplete, consumers are increasingly getting short shrift.[/quote] [quote]Beyond the immediate benefits to both party's bottom lines, though, there's something more important going on, something that's[b] the real reason preodering a game is so important to them(the company): these companies want you on the hook before anyone has had a chance to warn you off it.[/b][/quote] [quote]And it works, with many games tallying up preorder counts in the [b]millions[/b].[/quote] [quote]This is why. Publishers don't need to sell you on their games, because by slavishly throwing money down before they're even out, [b]you've signalled your intent to take whatever it is they give you.[/b][/quote] [quote][u]It may not be a glorious victory for the consumer in their never-ending struggle to avoid getting -blam!-ed, or stop many of the other major problems this industry saddles us with, but seeing retailers and publishers stage a forced retreat from preorder madness would still be a small victory for the little guy. And a small victory's better than a never-ending streak of losses.[/u][/quote] Credit to Luke Plunkett from Kotaku (5/10/12)