I hear your points, I really do. But, Taken King is still quite a few months away. Bungie is known to be super secretive about their content. As HoW's showed, by doing the twitch reveals one by one. It's true that they do love to build hype for the game, but it's most likely due to the fact that Destiny has stumbled so much from it's early incarnations. Bungie at this moment, can only try to hype it's already established fan base. Well at this point, what's left of it. Don't get me wrong, I am one who has invested TONS of hours into this game, and I love it! I love the Grimoire, and I love the Art, and the gameplay is solid. But, they can't simply say during the initial reveal everything that The Taken King is going to have, because 1.) It's still almost three months away, 2.) That nulls their Hype train, and 3.) Still a work in Progress. So there's a lot of reasons why Bungie isn't going to flat out reveal everything at E3, and I am sure that Luke would like to say more about what it contains, but again it's way too early. That being said, I really enjoy your videos, and analysis dude :) glad you aren't just spewing hatred and negativity like some other youtubers out there. Edit: OH! I completely forgot about this, since Activision is the publisher I'm certain thery are the ones who set the prices for these kinds of things ya know? So if we look back at the CoD games, and their customization packs, they are about $1.99 each. If we take the $20 upgrade and break it down, at $1.99 for EACH shader, emote, and class item, you're looking at around $17? So naturally Activision is gonna round that up to around $20. It's like a bundled microtransaction.