Dear sir, how the hell did you get the impression that I know it all? My statement was a clear point of fact, a basic economical tactic. If you are referring to Bungie and saying that they have lied, I would direct you to all the statments that said "not the finished product". If the consumer wishes to make an assumption about a product you can not really hold the producer responsible. In order for something to be false it can not be partially true. All game ads are particularly true. The satement that Bungie and Activision make a living off false ads, is an exaggerated claim, they obviously make a living off of a strong business model that may not have the most sound moral standards.