Yeah I agree also. I value money as comparable to other products, not just of like-products. £20 to me is: - 5 days of cigs - my share of a meal - 4 days' lunch - a night in the pub - half a night out I'd spend £20 on HoW even if I knew it was gonna last me a 2-4 weeks and then get shelved. It's really not that big of a deal to me.