Microsoft is a large company, but doesn't mean that they might turn it down to. You remember Zune, real great product against the ipods. Also a Microsoft product. Zune had shut down because they couldn't keep up with the ipods back then. Same situation could apply. And what do you mean they haven't lost profit in any ways, their original price for xbox one was 499 now reduced to 399, thats a high amount of loss in profits considering that there are thousands of xbox made originally planned for being sold, while playstation still remain at a constant price at launch and still winning in sails. Let's also talk about xbox buying fan favorite exclusives everywhere. Sure they're going to cash in a few peoples who are loyal to their game title, but thats like cutting 2/3 of possible profits the game devs could have made if it was a cross platform earlier, looking at you Tomb raider. And it only discourages some fans from ever buying certain games even if it was later released on all other platforms. The xbox seen from afar is becoming the sinking ship, it's sinking and doing everything in it's power to float. But who's to say they can't rise up later in the race like ps3 did. Still it's doubtful because ps4 overall has better specs, but xbox does have often more stable consules.