Problem is certainly the exact opposite, Bungie FAILED to make the game addictive, as vast numbers have already quit. And games can easily be very enjoyable while providing the need for a feel of constant progression, something Bungie doesn't offer. WoW offers that. Borderlands. Skyrim. Heck, Battlefield series is better at it. I quit playing when Dying Light was released. Crossing fingers The Division won't pull a Bungie.