I used to work on computers way back in the day. Before that, as a kid, I had several Sony electronics that seemed to outlast just about everything else on the market. So when I realized as an adult that Sony actually "overmanufactured" their electronics to last,it only confirmed my brand loyalty that this company was the standard to beat and worth investing in for longevity, giving it purchase power that made a difference and deserved loyalty. Fast forward to now....WTF? I STILL appreciate much of what Sony does in the electronics field, but the tone def, monkey level incompetence of how Sonys 'entertainment division' is run is the exact polar opposite of what I have come to respect about this company over the years. And as I abandoned my Xbox only 2 years ago seeing the writing on the wall, I now see the same blind, rich kid, obnoxious mindset of a company completely out of touch with the average people that make their profitability possible in the first place. What a DRASTIC departure of what they were all those years ago. All I have to say is SHAME. The ones who have created this embarrassing, clueless venture to throw money in the toilet and turn customers into spread sheet data, which you STILL have no idea how to read, need to be fired with extreme prejudice. The tanking of this game is just the spearhead that has highlighted for the world that the ones calling the shots are feeble at their jobs and wrecking their reputation in real time. THAT is something that you can never truly earn back, REAL loyalty.