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Edited by tchakael: 2/15/2026 2:15:05 PM
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Who is the target audience for Marathon?

Who is this game for? Destiny players? No. That audience gets smaller by the hour as Bungie has neglected the game and offered no evidence of a future. Additionally, Destiny players have seen YEARS of Bungie's FAILURES with pvp and Gambit. Why would any frustrated D2 player PAY $60-100 for the worst parts of D2? Is Marathon ment for a new audience? Well that would require marketing and something to set it apart from the dozen other extraction shooters. The ONLY thing Bungie has to set themselves apart is their name value which is now attached to ..... Destiny, an IP they are actively destroying. I guess Marathon is supposed to be for gen X and millennial gamers who never played Destiny but remember Halo from middle school and college and now want to pick it up again 30 years later?.... Honestly at this point I'm wondering if there aren't accounting shenanigans going on behind the screens and Marathon isn't meant to be a massive tax write off.
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  • There’s clearly a big audience for extraction PvP and ARC Raiders opened up the accessibility of it. Marathon was probably supposed to be the game that did that, but Bungie missed the opportunity. Now they have to hope that ARC stumbles. Or maybe they have something up their sleeves that ARC simply doesn’t have. They’ve hinted at that. (They already have the visual identity of Marathon and Bungie’s first-person gunplay to set it apart.) It’s going to be an interesting battle between those two games. Marathon’s definitely playing catch up though.

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