This content that forces you to buy cosmetics along the actual gameplay content is not the move, i'm not keen on paying 2.5 seasons worth of money for less than 1 season's worth of content.
A €10 pack would perfectly seal the deal for me, and i bet it would for many more players.
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So supposedly the 30th Anniversary dlc is a "good deal" but what if you don't actually like the cosmetics? As a Titan main the armour on offer looks rubbish to me, so if I bought the dlc I'd be wasting money on stuff I didn't actually want.