As an English person I find Hershey's disgusting, and so do all my family and friends. I have 1 American relative, and she stockpiles Dairy Milk at her house.
Hershey's is like Tesco Value chocolate DOWNGRADED, it is awful.
/rant over
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I've tasted higher grade chocolate, but it doesn't impress me. I don't feel like it was worth the extra $6 dollars for it. (I'm not sure the actual ratio, but a small bag of it wasn't really satisfying..)